London Modest Fashion Week (LMFW)

London Modest Fashion Week (LMFW)

February 27, 2017

 

 

February 2017 saw the first ever London Modest Fashion Week (LMFW) which was held at the prestigious Saatchi Gallery in Chelsea, London. What a fantastic venue for what will hopefully be the first of many, many more LMFWs.

We were lucky enough to have been a part of the whole weekend. Saatchi Gallery plays an important role in the life of any contemporary London artist and I cannot tell you what a thrill it was to have not only been there, but to have now had my work fill 2 huge spaces at the Gallery. It was a dream that I could never really have imagined, would ever come true.

 

 

Haute Elan, the organisers of the successful event, were very gracious and kind to give us a huge space in which to display my work, nestled away in the large back room of the ground floor. I took along a series of both painted and digital works and also provided original works as the backdrop to parts of the media room. The weekend also saw the launch of my new mounted prints so it was all the more exciting for my team and I.

 

 

The atmosphere at Fashion Week was extremely exciting. Over the course of the weekend, we had visitors from all over the world who popped by to kindly say hello, to comment on the work and there were also one or two media interviews, which were just both humbling and thrilling. From Kuwait and Turkey, Egypt and America - we met people who were just so kind, some of whom have kept in touch since the show. We also had the honour of presenting to Dina Tokio, the world-famous beauty blogger, with a special print just for her. All moments that we will never forget.

 

 

Prior to the weekend, I had created and completed a specially-commissioned painting called the Tree of Life, which was to be auctioned on the Sunday and the proceeds raised were to go to women's initiatives run by the charity, Penny Appeal. Held just before one of the final catwalks of the weekend, I was honoured to have my painting sell for £2,500 to the wonderful TV personality, Ms Muna Abu Sulayman. It was an evening and a weekend that I will not forget and it has set the tone and standard for the rest of my year insha'Allah. Lots more events and lots more exciting things on the horizon! More than anything, we look forward to sharing this journey with you.

Finally, we cannot end this blog post without saying thank you to all of the team at Haute Elan for their support and generosity by allowing us to be a part of LMFW. And most importantly, thank you to all of you that came over to say hello. Your love and support mean more to me than words could ever express.

 



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